{"id":2920,"date":"2024-05-17T19:47:15","date_gmt":"2024-05-17T17:47:15","guid":{"rendered":"https:\/\/hardt-group.com\/?p=2920"},"modified":"2024-06-26T13:45:59","modified_gmt":"2024-06-26T11:45:59","slug":"22-may-2024-pmispecitve-reflagging","status":"publish","type":"post","link":"https:\/\/hardt-group.com\/en\/newsroom\/event\/22-may-2024-pmispecitve-reflagging\/","title":{"rendered":"May 22nd, 2024 \u2013 PMIspective - Merger branding: When integration requires a complete reflagging"},"content":{"rendered":"<p>\"Welcome to the XY-family!\" This or something similar is the way acquisition announcements start. You can\u2019t choose your family. But is this the same for brand-families?<\/p>\n<p>In which case is complete reflagging necessary in course of a merger, if there will be only on brand after the merger. What does reflagging involve? How complex and extensive is it? Do situations exist in which you can do without it?<\/p>\n<p>We will explore these questions in our next PMIspective on May 22.<\/p>\n<p>Register here <a href=\"https:\/\/events.teams.microsoft.com\/event\/9a0fdbe2-f548-42e6-9041-897ede2f358a@14bfe828-11f0-43fa-98de-00e5820a3998\" target=\"_blank\" rel=\"noopener\">\ud83d\udc49 Registration<\/a><\/p>\n<p>We are looking forward to seeing you.<\/p>\n<p>Can't make it this time?<br \/>\nSo sad.<br \/>\nOn June 19, you'll have your next chance to PMIspective. Save the date!<\/p>\n<p><a href=\"https:\/\/hardt-group.com\/en\/post-merger-integration\/pmispective-expert-talk\/\">About PMIspective<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u201eHerzlich Willkommen in der XY-Familie!\u201c So oder so \u00e4hnlich starten viele Akquisitions-Announcements. Die Familie kann man sich ja bekanntlich nicht aussuchen. Aber gilt das auch f\u00fcr Markenfamilien? Wann ist bei der Fusion ein komplettes Umflaggen erforderlich, bei dem nur noch eine Unternehmensmarke f\u00fcr alle gilt? Was beinhaltet das Umflaggen? Wie komplex und umfangreich ist es? [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2931,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[66,42,65],"tags":[52,46],"class_list":["post-2920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-current-pmispective","category-event","category-pmispective","tag-pmi","tag-post-merger-integration"],"_links":{"self":[{"href":"https:\/\/hardt-group.com\/en\/wp-json\/wp\/v2\/posts\/2920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hardt-group.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hardt-group.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hardt-group.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/hardt-group.com\/en\/wp-json\/wp\/v2\/comments?post=2920"}],"version-history":[{"count":1,"href":"https:\/\/hardt-group.com\/en\/wp-json\/wp\/v2\/posts\/2920\/revisions"}],"predecessor-version":[{"id":2922,"href":"https:\/\/hardt-group.com\/en\/wp-json\/wp\/v2\/posts\/2920\/revisions\/2922"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hardt-group.com\/en\/wp-json\/wp\/v2\/media\/2931"}],"wp:attachment":[{"href":"https:\/\/hardt-group.com\/en\/wp-json\/wp\/v2\/media?parent=2920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hardt-group.com\/en\/wp-json\/wp\/v2\/categories?post=2920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hardt-group.com\/en\/wp-json\/wp\/v2\/tags?post=2920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}