"Welcome to the XY-family!" This or something similar is the way acquisition announcements start. You can’t choose your family. But is this the same for brand-families?
In which case is complete reflagging necessary in course of a merger, if there will be only on brand after the merger. What does reflagging involve? How complex and extensive is it? Do situations exist in which you can do without it?
We will explore these questions in our next PMIspective on May 22.
Register here 👉 Registration
We are looking forward to seeing you.
Can't make it this time?
So sad.
On June 19, you'll have your next chance to PMIspective. Save the date!
