Digitization by acquisition - sounds simple. Buy a startup, get a few tech talents on board, and bang: future secured. Buying instead of being able to, so to speak. Or is it?
Reality is usually less elegant. Because anyone who thinks that the digital mindset automatically comes with the purchase agreement is often bitterly disappointed:
🔧 Processes get stuck.
👥 Cultures collide.
🤯 Innovation is "integrated" - and therefore often slowed down.
It often boils down to “plug and pray”. M&A can actually be a strategic lever for digital transformation - if integration is seen as a design task.
What is needed for this?
👉 A clear framework.
👉 Joint learning instead of top-down guidelines.
👉 And the insight that transformation has to be developed - and is not delivered as a plug-in.
In our next PMIspective, we will discuss how to actually buy digital sustainability through acquisition. With concrete tips and anecdotes from our wealth of professional experience, our panel of experts will talk about how to bring not just Wi-Fi, but change into the company.
For everyone who wants more than just new devices - namely new ways of thinking, working methods and perspectives.
📆 July 23, 2025
🕐 1:00 - 1:40 PM
🌎 PMIspective link
We look forward to your stories!
Can't make it this time?
No worries – the next PMIspective is scheduled for August 20. Save the date!
