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#1 Nach der Transformation ist vor der Transformation

#1 After the transformation is before the transformation

Here is number 1 of our series Transformation Key Success Factors: After the transformation is before the transformation.

It is not without reason that the saying “Nothing is more constant than change.” Once one transformation has been successfully mastered, it usually doesn't take long before the next change is just around the corner.

Take the music industry, for example: After the transformation from analog LPs and MCs to CDs, additional formats for marketing such as music videos and ring tones followed. And via music downloads, we finally landed on streaming. Digitalization (CD) was followed by other sales channels (music download) and a different business model (streaming)

What comes next? After the transformation is before the transformation.